The banking card market was always complex due to the nature of the products delivered to the end customers. Starting with the EMV age it became more difficult to understand how a card works and how it should be personalized in order to fulfill both commercial and security requirements. At the moment, with NFC solutions growing bigger and bigger the card is still a major financial instrument, so understanding the problems and difficulties you are dealing with when working with card perso solutions will give you advantages and the ability to conquer NFC.